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What are Dragon Ball Ichiban Kuji figures?

Ichiban Kuji is Bandai Spirits' Japanese convenience store lottery: a ticket bought in store (historically around 650 to 850 yen at the time of each campaign) wins a lettered prize on the spot, with Dragon Ball campaigns among its flagship lines and the Last One prize reserved for whoever draws the final ticket.

The mechanics shape the market. Each campaign is a finite pool of tickets with a printed prize structure: A, B, C and lower prizes in descending size and scarcity, plus the Last One, a variant figure available only to the customer who buys the pool's last ticket. Stores cannot restock a finished campaign, so every figure's supply was fixed the day its lottery ran, which is why Kuji pieces behave more like limited editions than retail figures.

Dragon Ball is one of the line's pillars, with campaigns tied to anniversaries, films, and game launches, and its top prizes are sculpted by the same studio artists Bandai uses for its premium Masterlise line, into which many Kuji winners are later reissued in altered form. The sharpest collectors track the original Kuji release of a sculpt, because the lottery version is the first and usually the most limited pressing of it.

Buying outside Japan requires the usual care, doubled. Prices for A and Last One prizes start high at Japanese retail resale shops and rise or fall on the sculpt's reputation, not the character's alone. Boxes carry the campaign name and prize letter, and a listing without both is under-described; counterfeit Kuji figures exist for the most famous sculpts, with box print quality and the Bandai Spirits markings the fastest checks.

As a collecting lane, Kuji suits the patient: campaigns are announced on Bandai's site ahead of release, Japanese shops list complete prize sets for buyers who want certainty over the lottery, and the aftermarket for individual prizes is deep and documented. It is the most Japanese of Dragon Ball collecting, a system with no direct Western equivalent, which is exactly why the Library documents it.

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