Evangelion Takes Over Hard Rock Cafe Japan, and the Pins Are Limited to 500
Khara and Hard Rock Cafe Japan's first-ever Evangelion collaboration went on sale November 3, 2026, at six Japanese locations. The artwork uses the original series versions of Shinji, Rei, and Asuka, with an EVA-01 Hard Rock logo built for the collaboration.
The line, in Japanese prices: T-shirts at ¥9,570 (~$61), a sukajan jacket at ¥66,000 (~$418), a cap at ¥5,940 (~$38), magnets at ¥3,080 (~$19), and shot glasses at ¥1,980 (~$13), the glasses following in mid-November.
The pins are the sharp end of it. They cost ¥3,080 (~$19), each design is specific to one location, and each is limited to 500 pieces. A full set means six locations and six sellouts.
Numbered scarcity plus location exclusivity is exactly the recipe that feeds the import collector market. These are Japan-only, walk-in-only, 500-per-design objects wearing one of the most collected licenses in anime. Whatever the retail price says, the collector price gets decided by how many of the 500 ever leave Japan.
On the shelf: the Evangelion shelf in the Library.
Source: Siliconera, October 26, 2026; also Anime News Network, October 30, 2026.