The Pokémon Company Is Counting Down to November 30, and It Has Not Said Why
The posts run on The Pokémon Company's official Japanese social account and show its 30th anniversary icons with a number underneath. The number drops by exactly the hours that pass between posts: 1,025 on October 18, 843 on October 26, and 676 on November 2. Serebii's Joe Merrick did the arithmetic in public: at that rate, the count reaches zero on November 30 at 2:00 p.m. UTC.
The latest post added a full message under the logo, roughly translated as "Continue with Pokémon." The Pokémon Company has not said what the countdown is for. Guesses at other outlets range widely and none of them are confirmed, so this desk is printing the date and the hour as the news, and nothing else as fact.
Anniversary announcements are price events for physical Pokémon. A 2:00 p.m. UTC moment is timed for a worldwide audience at once, which usually means a headline announcement rather than a Japan only promotion. The disciplined move is to have want lists and price ceilings set before November 30. Chasing in the first hour after an anniversary reveal is how collectors overpay.
On the shelf: the Pokémon shelf in the Library. November 30 is on the Calendar.
Source: Nintendo Life, November 2, 2026, reporting The Pokémon Company's official Japanese social posts; countdown arithmetic via Serebii.