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SOJ The Names · Capcom
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Why is Resident Evil called Biohazard in Japan?

Japan named the threat. America could not trademark it, so an office contest named the house.

In Japan, the 1996 original is Biohazard, and the title is a description: the horror is a biological hazard, an engineered virus escaped from a corporation's laboratory, turning a mansion's staff and a city's future into specimens. The name points at the cause. Nothing in it is decorative.

The problem was purely American, and it is documented by the man who raised it. Chris Kramer, Capcom USA's director of communications, told GamesRadar that in late 1994 he warned his marketing chief it would be virtually impossible to register Biohazard as a trademark in the United States: a recently released MS-DOS game already used the name, as did a New York hardcore band called Biohazard, and Sega's 1992 Bio-Hazard Battle crowded the shelf further. The name was legally occupied territory.

So the head of marketing ran a company-wide contest. The winning entry, submitted by a designer at Capcom Digital Studios, was Resident Evil: a pun on the mansion the game is set in, a resident, and an evil. Kramer voted against it. "I thought it was super-cheesy," he admits, but the marketing team loved it and convinced Capcom Japan and director Shinji Mikami that it fit. Europe took the American name; Japan kept Biohazard; and in 2017 the two titles finally merged on the same boxes: Resident Evil 7: Biohazard in the West, Biohazard 7: Resident Evil at home.

THE TWO TITLES

Threat vs address
Resident Evil American PlayStation cover, art by Bill Sienkiewicz
Resident Evil · America, 1996
The contest winner on the box, over Bill Sienkiewicz's cover painting: the house, and the man with the shotgun who has to clear it.
The Japanese Biohazard logo
Biohazard · Japan, 1996
The original title, in its dripping type: the name of the danger itself, kept in Japan for the entire series.

THE CONTEST

How a trademark problem became a brand
The Warning
Kramer's 1994 memo, in effect: the name cannot be registered, between a DOS game, a hardcore band and a Sega title. He was right, and it changed everything.
The Winner
An internal contest, a Digital Studios designer, and a pun about a mansion. The name America got describes the location; Japan's describes the cause.
The Dissenter
Kramer voted no and lost, and has told the story against himself for decades: the cheesiest name in the room became one of the biggest brands in games.
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