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SOJ Fire Emblem · The Question
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Why was Fire Emblem: Awakening almost the last Fire Emblem game?

Yes. Nintendo set the number out loud: sell more than 250,000 copies, or the series stops.

The warning is on the record, in producer Hitoshi Yamagami's own words, given to the Spanish magazine Hobby Consolas in 2013 and reported worldwide that May. "Truth be told, [series] sales are dropping," Yamagami said. "The sales manager of Nintendo, Mr. Hatano, told us that this could be the last Fire Emblem. Due to this progressive descend on sales, they told us that if the sales of this episode stayed below 250,000 copies, we'd stop working on the saga." His memory of carrying the news back is just as direct: "I remember when I came back from the meeting and told the team 'my God, what are we gonna do?! The end has come!'"

The slide behind the warning is measurable. The series had been declining through the Wii and DS years, and the game immediately before Awakening, Fire Emblem: New Mystery of the Emblem (Nintendo DS, 2010), sold 274,000 copies in Japan, barely above the line the next game would be judged against, and it never received a Western release at all. A series that had run since 1990 was one modest launch away from being shelved.

The team's reaction, again in Yamagami's telling, was clear: "if this was going to be the last Fire Emblem, we had to put [in] everything we always wanted to include." The wild ideas came first, including a modern day setting and a setting on the planet Mars, and were set aside because they would alienate the series' own players. What the team built instead was a culmination: systems gathered from across the whole series, marriages and children, a traversable world map, and Casual Mode carried over from New Mystery. Internally the game was known as Fire Emblem Fin: The Children from the Brink. Even the final title came out of the same idea: Yamagami casually suggested "Awakening" for the ultimate Fire Emblem, and director Genki Yokota kept it.

The game before, and the game that had to save the series

New Mystery, 2010 · Awakening, 2012
Fire Emblem: New Mystery of the Emblem Japanese Nintendo DS box art
Japan · July 15, 2010Fire Emblem: New Mystery of the Emblem, the DS remake that sold 274,000 copies and stayed in Japan.
Fire Emblem Awakening North American cover art
Japan · April 19, 2012Fire Emblem Awakening, North American cover art: the culmination the team built under the threshold.

The two boxes frame the stakes. The first is the last game of the decline, a Japan only remake. The second is the game Nintendo told its makers could be the last one ever, built to carry everything the series had.

THE RESULT, IN NUMBERS

What clearing the bar looked like
242,600 in week one
Awakening's Japanese opening week: top of the charts, an 81.63 percent sell-through of the initial shipment, and the fastest selling entry in the series since detailed weekly tallies began. The 250,000 threshold was effectively met in Japan alone within weeks.
455,268 in Japan
The Japanese total by the beginning of 2013, nearly double the threshold on its home market alone. Nintendo also reported 1.2 million units of downloadable content sold by September 2012.
180,000 in month one
North America's first month, the best first month the franchise had ever recorded there, with 63,000 of the copies sold as eShop downloads. The total reached 240,000 by April and 390,000 by September 2013.
92 on Metacritic
From 72 reviews. The critical reception matched the sales: IGN scored it 9.6, Eurogamer gave it a perfect score, and Famitsu praised how it served veterans and newcomers at once.
1.9 million worldwide
The worldwide total by January 2017: 500,000 copies in Japan and 1.4 million everywhere else. The game built to be the last one became the series' best seller to that point.
January 2015
Fire Emblem Fates is announced, made by Awakening's core team for a worldwide release. The strongest answer to the cancellation warning is that the next game existed at all.
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