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SOJ EarthBound · The History
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The History of EarthBound

The sequel that fixed the first game's faults, flopped in America, and outlived its own launch.

EarthBound, released in Japan as Mother 2 on August 27, 1994 and in North America on June 5, 1995, was developed by Ape Inc. and HAL Laboratory and published by Nintendo, after a development period that spanned five years. Creator Shigesato Itoi returned as designer and writer. Where the 1989 original had been a first attempt by a copywriter with no track record, this was the same idea with a real studio, a bigger console, and five years to get it right.

THE GAME

Eight Sanctuaries, four children, one Sound Stone

A boy named Ness and his party, Paula, Jeff, and Poo, travel the world collecting melodies from eight Sanctuaries in order to defeat Giygas, the first game's invader, returned as a force its own mind could not survive. The first game's skeleton is intact and visibly improved: enemies now appear on the map instead of striking at random, weak enemies can be beaten without a battle at all, and health is shown on a rolling meter, so a character hit with a fatal blow stays alive while the numbers tick down, if a heal arrives in time. Critics writing at the 2013 rerelease singled out exactly those two inventions, the rolling meter and the visible enemies, as ideas that still feel smart and unique.

THE TWO LAUNCHES

518,000 against 140,000

Japan, which knew the series and knew Itoi, bought 518,000 copies and made Mother 2 the country's tenth best selling game of 1994. America, which knew neither, bought about 140,000. Nintendo of America spent about $2 million marketing the game under the slogan "This game stinks," with scratch and sniff magazine advertising that drew more reader complaints at GamePro than any other advertisement of 1995. Every American copy also arrived in an oversized box carrying its Player's Guide, which raised the package's cost. Localizer Marcus Lindblom remembered the game being hurt by reviews that dismissed its graphics as simplistic at the moment critics prized graphics most. The game never received a European release in its era at all. This Library's EarthBound shelf carries the full failure story on its own page.

THE EDITIONS

The versions, documented
Japan · 1994
Super Famicom, August 27, 1994, as Mother 2, in the tall red box with the series wordmark and nothing else.
America · 1995
Super NES, June 5, 1995, in the oversized box with the Player's Guide packed inside in place of a manual.
The return · 2013
Wii U Virtual Console worldwide in July 2013, eighteen years after the cartridge, with the Player's Guide recreated free online.
The shelf fills · 2016 to 2022
New Nintendo 3DS in 2016, the SNES Classic in 2017, and Nintendo Classics in February 2022, alongside EarthBound Beginnings.

THE RECEPTION, THEN AND NOW

The dissent kept, the reversal complete
Then · The graphics debate
Contemporary American reviews dismissed the visuals as simple and cartoonish beside Chrono Trigger and Final Fantasy VI, in a genre that was still a niche in the United States.
Japan · A hit
518,000 copies and a top ten finish for 1994 at home, where Itoi's name sold the game before its box had to.
Now · The polls
By the 2000s at least three reader polls had ranked it among the greatest games of all time, and Eurogamer called it a sacred cow among gaming's cognoscenti.
The market · Twice retail by 2013
With no rerelease available, physical copies were already worth twice the original retail price before the 2013 return.

THE LEGACY

What it left behind

Ness went on as a fighter in the Super Smash Bros. series, which kept the character in front of players who had never been offered his game. The fan community around Starmen.net refused to let the series disappear, and its fingerprints are documented on later games from Costume Quest and South Park: The Stick of Truth to Undertale and Omori. The classic was always in the cartridge. The failure, as this Library's shelf argues, was in the selling.

THE GAME ON THE SHELF

EarthBound · 1995

Mother 2 vs EarthBound

Japan sold a name. America sold a smell
Mother 2 Japanese Super Famicom box art
Japan · Mother 2, 1994A red field, a planet inside the O, and nothing else.
EarthBound American SNES box art
America · EarthBound, 1995The Final Starman over a psychedelic swirl, and the guide banner in the corner.

One package assumes you already trust it. The other is shouting at a country that had never heard of it.

The GalleryWhy did EarthBound fail in America?
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THE FIRST WORD

New pages and new pieces, first.