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SOJ Virtua Fighter 2 · Vintage Fighting Games
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Why Did Virtua Fighter 2 Sell the Saturn in Japan?

Because for a season, the game and the console were the same purchase.

The numbers first, since they are the argument. Sega reported 1.5 million preorders for the Saturn version of Virtua Fighter 2 in Japan, which was nearly as many as the number of Saturns that had been sold in Japan at that point. On release in December 1995 it sold 700,000 copies within two days. It finished as the third best selling home video game of 1995 in Japan, behind only Dragon Quest VI and Chrono Trigger, two of the biggest role playing games ever made.

It remains the highest selling Sega Saturn game in Japan, with 1.7 million copies sold, and it was the top selling Saturn game worldwide.

THE TWO COVERS

A portrait in America, a fight in Japan
Virtua Fighter 2 American Saturn box art, Akira Yuki
America · 1995
The American box is Akira alone on white, the series mascot presented like a logo.
Virtua Fighter 2 Japanese Saturn box art, Akira and Lau
Japan · 1995
The Japanese box stages a fight: Akira braced against Lau's kick, the full roster in portraits along the bottom.

WHY IT MOVED HARDWARE

The documented pattern
A one to one attach rate
Preorders of 1.5 million against an installed base of roughly the same size means the existing owners had all ordered it, and the people who had not yet bought a Saturn were the growth. A game ordered by effectively every owner is a game new buyers purchase the console for.
The arcade came home
Virtua Fighter 2 was Japan's highest grossing arcade game of 1995 and stayed at the top in 1996. The Saturn port was received as the ultimate arcade translation, which converted arcade demand directly into console demand.
The killer application label
Italy's Game Power identified Virtua Fighter 2 and Sega Rally Championship as major killer applications for the Saturn, crediting their releases with helping the console begin catching up with the PlayStation. Hong Kong's Game Players reported buyers who were not ordinarily dedicated players purchasing the Saturn after being drawn to Sega's late 1995 releases.
The market share evidence
Sega France's general manager stated that the Saturn releases of Virtua Fighter 2, Virtua Cop and Sega Rally Championship strongly boosted console sales, claiming Sega gained ten points of market share against Sony between December 1995 and February 1996, as the three arcade conversions became available.

THE REST OF THE RECORD

America, and the total

The pattern repeated in milder form in the United States, where the game was bundled with Saturn consoles alongside Daytona USA and Virtua Cop and sold more than 500,000 bundled copies by December 1996, bringing the Japan and United States total past 2.2 million units. Worldwide, the Saturn version passed two million, and franchise accounting puts the game at the top of the Saturn's all time sales list.

What Japan got was the strongest version of the phenomenon: an arcade phenomenon at its peak, a port the press called flawless in the ways that mattered, and a console whose library, in its home market, was led by the game its players most wanted. That is what selling a console looks like in the sales record, and Virtua Fighter 2's record has never been passed on the Saturn.

The full story: The History of Virtua Fighter 2 on Saturn →
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THE FIRST WORD

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